Partnered remotely with cross-functional teams of designers, project managers, and account leads to deliver strategic, high-impact design solutions for over 40 national brands and franchises. Developed and executed creative across campaign development, visual identity systems, environmental graphics (including murals, window vinyl, and wayfinding), digital signage, tradeshow booths, 3D models, and vehicle wraps. Created concepts, mood boards, and directional approaches for branding, product, and video projects, including motion graphics and animation. Provided aesthetic and technical insight on industry trends and oversaw the daily prepress queue to ensure efficiency and production consistency

.• Generated over $36,000 in ARR through project referrals and delivering location-specific 3D models that helped clients pitch and secure new franchise sites.

• Cut project timelines by 60% and reduced production errors by 25% by launching a 3D modeling service (Cinema 4D), including tool evaluation, staff training, and execution.

• Streamlined enterprise customer ordering and purchasing workflows by migrating multiple online storefronts from a legacy ERP (Pace) to a PageDNA eCommerce platform, integrating directly with the upgraded system (Epicor) to enhance efficiency.

• Improved brand cohesiveness and market presence by leading a company-wide rebrand, including development of a comprehensive brand guidelines and style guide, new logo, website, trade show booth, and sales collateral in collaboration with executive leadership.

Designed impactful architectural and environmental signage for businesses and organizations, including shopping center pylons, billboards, exterior signage, digital message boards, trade show booths, ADA-compliant interior signage, vehicle wraps, window vinyl, and interior graphics. Developed design concepts aligned with structural, material, and building code standards, producing 3D renderings for complex lighting scenarios and translating concepts into fabrication-ready shop drawings. Partnered with fabrication teams, project managers, architects, and vendors to clarify specifications, solve technical challenges, and ensure on-time, on-budget delivery. Managed prepress preparation, vendor coordination, and motion graphics creation for social media and digital platforms, leveraging deep knowledge of materials, fabrication methods, and 3D spatial visualization.

• Accelerated project delivery by 80% by diagnosing critical workflow bottlenecks, spearheading a task force to drive process improvements, and designing a filter system that streamlined project management.

• Improved team productivity by 35% by migrating from three disjointed design tools to Adobe, implementing standardized file formats and structures that enhanced consistency and accelerated workflow execution.

• Boosted social media following by 30% and engagement by 40% by developing and executing a targeted content strategy and calendar, leveraging Buffer to schedule and optimize LinkedIn, Facebook, and Instagram posts featuring high-impact videos, works-in-progress spotlights, and project completion showcases.

• Awarded 2nd Place for Interior Graphics by Signs of the Times magazine for Dynatrace, Inc. project (2019).