In 2023 Planet Fitness was looking nationwide refresh for its Black Card Spa to be more of a calm, wholistic space where members could go to relax and separate themselves from the main gym floor. Collaborating with Gensler Architecture, we used a natural approach to the environment. Natural wood, bamboo, and concrete are some of our finishes for the wallcoverings. To accentuate the interior design I proposed the following signage package.
