Ole Smoky originally came to us seeking a vendor for a merchandise printer.
After seeing our shop capabilities, we filled a void by offering environmental graphics for their new Broadway at the Beach location opening. Working under a tight grand opening deadline, my team built out a location-specific package of graphics that adhered to the Ole Smoky brand guidelines while adding some Myrtle Beach personality by request.
To maintain consistency throughout the location, we compiled a group of typefaces that reflected the Ole Smoky brand to describe and illustrate the distilling process.
To take over a gap in communication with a contracted muralist, this wall was an unexpected additional opportunity. The client had artwork from an existing merch line that we were able to repurpose as a full coverage vinyl mural application.
