On the walls, the Fyzical brand doesn't look overly complicated. But behind the scenes, their dedication to the tailored personalized experience was a thoroughly complex system of templates and SKUs. Each sign type was deliberately designed with a small, medium, and large size to accommodate various wall widths. Furthermore, each location was only equipped with certain rehabilitation equipment. To make sense of the hundreds of possible outcomes, I first needed to create an organized file and naming structure that would simplify order entry all the way through to installation. Creating this end-to-end comprehensive approach required thorough insight to shareholders throughout the company, as well as highly accurate and consistent production files.
The sign type pictured below consisted of 5 variable parts, four of which featured variable orientations leading to a massive database of templates and linked images.
Each location also featured a welcome graphic in the lobby with a custom image that spoke to each location.
